Federal Sales & Marketing

Small IT Software Development Company

Representation of a small IT software development company seeking to brand a new offering aimed at a new target audience. Tasking included market and opportunity analysis, establishing the value proposition and creating deliverables that included key messages, web communications, and procurement support. These efforts resulted in a pilot win and a foothold in a key agency.

Information Technology, Security, and Aerospace Company

Selected by a top tier information technology, security, and aerospace company to provide strategy and support in the pursuit of a government-wide cloud initiative. The customer was a non traditional agency for the contractor; they had no previous footprint or relationships. Efforts included building a win strategy, leading a teaming approach and completing a competitiveness analysis. Also, developed a call plans to introduce the contractor to key agency leadership and stakeholders. Post award efforts include successful task order shaping and the pursuit and identification of new opportunities.