Case Study: Telephone Coalition

Engaged by a coalition of telecommunications companies to promote the benefits of a program that provides discounts on monthly telephone service for eligible low-income subscribers. Secured news coverage and editorial coverage in the New York Times, Washington Post as well as inside-the-Beltway publications Politico and Roll Call. This effort also included outreach to state and local media, including editorial board visits and op-ed placements, in targeted Congressional states and districts. The combined public relations and lobbying campaigned has helped to secure an FCC program under continued scrutiny by Congress.